Art Direction NOELIA BLAS Photography & Edits PENÉLOPE BLAS A partnership with HUAWEI P40 PRO
Huawei P40 Pro+ is officially released in March 2020. The smartphone is packed with 8 GB RAM and 128 GB/256GB/512GB internal storage options. The smartphone is powered by the HiSilicon Kirin 990 5G Octa-core processor.
The new Huawei P40 Pro+ comes with a 6.58 inches OLED capacitive touchscreen and 1200 x 2640 pixels resolution. The device is IP68 dust/water resistant (up to 1.5m for 30 mins) and built with glass front, glass back, and aluminum frame. The rear camera consists of a 50 MP (wide) omnidirectional + Periscope 12 MP (telephoto) 5x optical zoom + 40 MP (ultrawide) + TOF 3D (depth), featuring Leica optics.
The sensors include Infrared face recognition, fingerprint (under display, optical), accelerometer, gyro, proximity, compass, and color spectrum. The smartphone is fueled by a non-removable Li-Po 4200 mAh battery + Fast charging 40W + Fast wireless charging 27W + Fast reverse wireless charging 27W.
Noelia Blass promoting HUAWEI MOBILE P40 PRO.
Photoshooting wihte and contemporary HUAWEI design at a lifestyle approach.
BLASS was in charge for the content creation and art direction of an influencer marketing campaign between @noeliablass and Huawei Mobile Spain. The campaign was divided in three different phases in order to point out the main specifications of the new device together with the inalambric charger.
First visual storytelling on Instagram format for HUAWEI x Noelia Blass.
Second visual storytelling on Instagram format for HUAWEI x Noelia Blass.
Third visual storytelling on Instagram format for HUAWEI x Noelia Blass.
Throughout the campaign, BLASS also created short story-format videos to explain technical procedures related to the use of Huawei’s new PhoneClone, AppGallery and Petal Search. The first phase emphasized the ultra-vision Leica lens of the new phone; the second, the speed of their new Wireless Charger Stand; the third and last, the Super Zoom Array feature of their camera, recently awarded as the best one out in the 2020’s market.
Compedium of frame’s sequences promoting new features of HUAWEI mobile.
Art Direction NOELIA BLAS Photography & Edits PENÉLOPE BLAS A partnership with HUAWEI P40 PRO