Art Direction NOELIA BLAS Photography & Edits PENÉLOPE BLAS A partnership with DAYWEARLAB NY
DAYWEARLAB is a sustainable ethical design lab based in New York City with a strong mission: to create daywear that looks good, feels good and protects our planet.
‘At DAYWEARLAB we believe it’s time for real change. Clothing can be made more thoughtfully, with materials that leave a lighter footprint on the planet. We want to help drive a future in which product and ecosystem are thought about holistically. Protecting the planet is a necessity, and careful design and production will drive impactful change.’ – DAYWEARLAB team.
The New York based brand makes sure to produce each collection in limited quantity and release when it is fully ready. Details are key for DAYWEARLAB and their pieces.
Noelia Blass wearing Daywearlab New York Organic Collection
First visual story for DAYWEARLAB NY x Noelia Blass.
Second visual story for DAYWEARLAB NY x Noelia Blass.
BLASS worked on directing and shooting social media content for DAYWEARLAB for the launch of their Organic Collection in Spring of 2021, with the aim to reinforce the communication of their sustainable yet luxurious pieces. BLASS worked on the creation of two visual stories with three pieces of the brand and photography content with @noeliablass as their brand ambassador for their social media channels and website.
Art Direction NOELIA BLAS Photography & Edits PENÉLOPE BLAS A partnership with DAYWEARLAB NY