Art Direction NOELIA BLAS Photography & Edits PENÉLOPE BLAS A partnership with CHOUSHU PARIS
The idea of Flow collection was born from a song that I heard by chance in a mid-summer night by the Seine river.
As the song floated near by, my thoughts were taken away by it, far to the south, down to the sea. They flowed and danced like the seaweed. They glowed in the dark like they have never did. At that moment, they were vigorous and free.’ Shu LIANG, Choushu creator.a.
In the words of the Choushu team, their pieces are ‘inspired by the nature, the geometry, the philosophy and the intangible thoughts of human being. It searches the perfect combination of French classic aesthetic attitude and contemporary art that shines on the human body.’
The brand was officially launched in 2020 and it’s also strongly inspired by the exquisite Parisian aesthetics and the daily French life. One of its main purposes is to raise awareness towards diversity. Everyone can experiment the joy of self-identification by wearing any of their signature pieces.
Shooting for CHOUSHU PARIS Jewellery.
BLASS worked on directing and shooting social media content for Choushu in 2020. The inner elegance and uniqueness of the brand inspired BLASS to create a cinematic visual storytelling with a darker approach. The aim was to provide that Parisian chicness but also a piece that enhances the power of textures and mystery.
Noelia Blass is wearing the Flow Collection – Thirty Second Note earring; TWO-TWO Time ear clip; Tie earring (set of 2).
First visual storytelling on Instagram format for CHOUSHU PARIS x Noelia Blass.
Second visual storytelling on Instagram format for CHOUSHU PARIS x Noelia Blass.
Third visual storytelling on Instagram format for NEHERA x Noelia Blass.
Art Direction NOELIA BLAS Photography & Edits PENÉLOPE BLAS A partnership with CHOUSHU PARIS