Art Direction  NOELIA BLAS       Photography & Edits  PENÉLOPE BLAS       A partnership with  CANAL SAINT MARTIN

Created in 2017, Canal Saint Martin is a social brand conscious of the evolving trends and the mandatory quality. Inspired by Parisian life and a creative and authentic youth, Canal Saint Martin takes part in a universe of casual style. It imagines with passion sneakers and later creates them with an urban lifestyle in mind.

Their shoes are designed in their parisian atelier, located in the well-known hood of Canal Saint Martin, and produced between Spain and Portugal respecting the traditional savoir-faire. Everything started with the ‘Lancry’, a new type of light and femenine sneakers designed with an unique mixture of espadrilles and the traditional rubber from a sneaker. Their designs are perfect to run errands around the city with an elevated touch.
From their origins they have worked in the same traditional ateliers with the aim to create exceptional shoes from the very beginning of their production. The assembling of materials, the colour selection, the quality tests, the worry for detail, are essential elements in the creation of their signature sneakers and bags. The brand strictly follows the environmental rules and certifies their green procedures. Their production circuit is very short with the aim to limit as as much as possible the carbon footprint.Their products are conceived to last with an accent on comfort, functionality and freshness.

CANAL SAINT MARTIN, a branded partnership with BLASS studio.

NAVE 23: creative concept and location for brand photoshooting.

CANAL SAINT MARTIN, a branded partnership with BLASS studio.

Noelia Blas wears BASKET JULES sneakers and SAC TOUDIC bag from the 2020 Autumn-Winter collection.

BLASS felt very inspired by the urban side of the brand and creatively directed a shoot focused on movement and a woman with a strong personality. The neutral tones and the underexposure character of the images was also key to correctly portray the brand’s philosophy. Noelia Blas wears the BASKET JULES and the SAC TOUDIC from the 2020 AW collection.

CANAL SAINT MARTIN, a branded partnership with BLASS studio.

CANAL SAINT MARTIN, a branded partnership with BLASS studio.

CANAL SAINT MARTIN, a branded partnership with BLASS studio.

Visual storytelling on Instagram format for CANAL SAINT MARTIN x Noelia Blass.

Frames of sequence recorded for brand shooting.

CANAL SAINT MARTIN, a branded partnership with BLASS studio.

Art Direction  NOELIA BLAS       Photography & Edits  PENÉLOPE BLAS       A partnership with  CANAL SAINT MARTIN

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