Art Direction NOELIA BLAS Photography & Edits PENÉLOPE BLAS A partnership with HOTEL CALIMALA
Hotel Calimala is a luxurious boutique 38-room hotel in Florence’s bustling Centro Storico neighborhood that was opened back in 2019, after a big renovation directed by celebrated architect, Alex Meitlis.
The aim was to preserve the essence of the city and the original Palazzo degli Angeli that houses the hotel now. Meitlis’ team made sure the building shone in all its splendor – ‘sgrafitto’ motifs included.Meitlis also designed every furnishing piece from coffee tables to lighting fixtures, so the hotel had an unique style and personality. However, the modern elements don’t distract from the main features of the inner spaces such as the high ceilings, the thick stone walls and all the noble materials like velvet and marble.
Hotel Bathroom furniture inspired on Duomo.
Photoshooting hotel interiors.
BLASS was invited to review the hotel Calimala for a three night stay experience and creatively directed a lifestyle photoshoot for the property and social media content regarding an influencer marketing agreement. It also created a feature reportage at VIABLASS.COM Magazine.
Art Direction NOELIA BLAS Photography & Edits PENÉLOPE BLAS A partnership with HOTEL CALIMALA