BLASS was in charge of the new version of Black Artist Fund logo design and visual identity.

The Black Artist Fund is a nonprofit organization giving money directly to black artist to combat systemic inequity in art. The Fund collects funds directly from engaged art lovers and raises additional funds through art sales. The funds are disbursed to individual Black artists and Black art collectives / organizations in the United States.

BLASS was in charge of the new appearence of Black Artist Fund logo design and visual identity.
BLASS was in charge of the new appearence of Black Artist Fund logo design and visual identity.

BLASS was in charge of the new appearence of Black Artist Fund logo design and visual identity.

The new image of Black Artist Fund has to portray a clear message: black artists should be equally supported and valued.

Minimalism and clean lines are the main inspiration behind the brand’s new image. BAF needs to be recognizable, modern, lasting and serious. Both of their new logos are very much aligned with this vision. The fact that the studio worked on different versions of the new Black Artist Fund logo reinforces the importance of a dynamic visual language when it comes to branding.

Branding design, art direction and concept development via BLASS Studio. Photographs featured in this article belongs to Eddie Wrey, Daisy Walker, Matthew Kristall, Conor Clinch, Ronan Mckenzie, Dimitri Pryahin, Barrie Hullegie, Gordon Parks, Paolo Roversi, Hiroji Kubota, Ibrahima Sanle, Casper Sejersen, Karen Paulina, Dan Beleiu or other authors. None of them to BLASS. BLASS likely modifies these images or uses the apropiacionism technique.

Back

This is a unique website which will require a more modern browser to work!

Please upgrade today!

Share