For the new Black Artist Fund branding BLASS got strongly inspired by vintage catalogs and art magazines from the Bauhaus era.

The artistic movement has also contributed to the geometric lines and the bold use of the colour palette in the branding.

Another big influence in BAF branding is the brilliant Masao Yamamoto, the photographer of minimal beauty. The photographs of Yamamoto representa fragile and simple life. The tones from his analog pictures have inspired the colour palette.

Black Artist Fund colour palette is based on grays and neutrals, with a warm side.

Neutral tones are mainly going to be used for backgrounds and minimal graphics. Warm colours are secondary. These tones would work well for accents, some bold backgrounds and are not recommended for text options. Grays will play an important role in the branding, not only for titles or body texts but for frames, details and lines.

The two typefaces that will complete the branding of Black Artist Fund are the sans serif Volta Modern Display for titles and the Necto Mono for body texts. The pairing of both typefaces continues with the vintage catalog aesthetic perfectly.

For the new Black Artist Fund branding BLASS got strongly inspired by vintage catalogs and art magazines from the Bauhaus era.
For the new Black Artist Fund branding BLASS got strongly inspired by vintage catalogs and art magazines from the Bauhaus era.
 
For the new Black Artist Fund branding BLASS got strongly inspired by vintage catalogs and art magazines from the Bauhaus era.
For the new Black Artist Fund branding BLASS got strongly inspired by vintage catalogs and art magazines from the Bauhaus era.
For the new Black Artist Fund branding BLASS got strongly inspired by vintage catalogs and art magazines from the Bauhaus era.
For the new Black Artist Fund branding BLASS got strongly inspired by vintage catalogs and art magazines from the Bauhaus era.

Branding design, art direction and concept development via BLASS Studio. Photographs featured in this article belongs to Eddie Wrey, Daisy Walker, Matthew Kristall, Conor Clinch, Ronan Mckenzie, Dimitri Pryahin, Barrie Hullegie, Gordon Parks, Paolo Roversi, Hiroji Kubota, Ibrahima Sanle, Casper Sejersen, Karen Paulina, Dan Beleiu or other authors. None of them to BLASS. BLASS likely modifies these images or uses the apropiacionism technique.

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