BLASS created the campaign teaser videos of 10011 MAGAZINE relaunch.

BLASS created the campaign teaser videos of 10011 MAGAZINE relaunch.

These 10011 promotional videos were made prior to the new identity and were strongly influenced by the true spirit of a New Yorker.

Some of the clips that are shown and later edited in the videos were filmed by the creator of the magazine and captured moments in town and people’s lifestyle. The videos were made with the aim to be published both on the digital site and the social media channels of the magazine.

BLASS took part in the relaunching campaign of New York magazine 10011 and created four 10011 promotional videos.

The videos, around ten seconds each, follow a fashion film editing style with several cuts, juxtaposition of elements and a strong rhythm. The music also follows that line of spontaneity and freshness. 

Video editing and concept development via BLASS Studio. Video frames and music do not belong to BLASS. BLASS likely modifies these videos/sounds witth free copyright or uses the apropiacionism technique. 

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