BLASS designed the new branding and visual identity for New York magazine 10011.

The main goal of the re-branding of 10011 magazine is to highlight its potential as an avant-garde platform dedicated to the universe of art and its variants. The visual image of the new 10011 draws from influences such as Helmut Lang or 032c, and is centered on a powerful, neutral yet elegant aesthetic associated with visual effects such as distortion, grain or analog image, which reinforce the spirit of the most urban and vintage New York.

BLASS designed the new branding and visual identity for NY magazine 10011.
 
BLASS designed the new branding and visual identity for NY magazine 10011.
BLASS designed the new branding and visual identity for NY magazine 10011.

BLASS designed the new branding and visual identity for NY magazine 10011.
BLASS designed the new branding and visual identity for NY magazine 10011.
BLASS designed the new branding and visual identity for NY magazine 10011.

When it comes to typefaces, BLASS chose Garnett Light for body texts and Cammron for titles.

The visual strategy of the new 10011 magazine is based on three main colours that will be used throughout the whole identity: black, grey scale and bright yellow. When it comes to typefaces, BLASS chose Garnett Light for body texts and Cammron for titles. Garnett is clean and easy to read, and Cammron is a modern serif typeface highly influenced by current typography trends.

10011 wants to develop a dynamic brand with enough strength to become a symbol. The ultimate goal of the brand is to be recognizable and attractive. That’s why colour, labels and some other graphic elements will play an important role.

Branding design, art direction and concept development via BLASS Studio. Photographs featured in this article belongs to Henrik Purienne, The Strokes, Umit Savaci, Mark Mahaney, Ashley Pena or other authors. None of them to BLASS. BLASS likely modifies these images or uses the apropiacionism technique.

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